The rise of a SEO & digital marketing entrepreneur : Jeffrey Lane Romero
Meet Jeffrey Lane Romero and some of his business opportunities? I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies. When I’m not spending my time as a Sacramento SEO and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups. Take a look around and drop me a line if I can help you with anything!
Jeff Romero is a SEO leader and his education includes Courses included Internet Marketing & eCommerce, Marketing Management, International Marketing, Marketing Research, Advertising & Public Relations, Business Statistics, Business Writing and Strategic Management. Completed marketing research project for development and budgeting of new IT services for the David Eccles School of Business (2008) Completed trade marketing / brand promotion internship for Utah-based airline (SkyWest Airlines). Managed live Google Adwords campaigns and budgeting for local auto dealerships as part of semester project.
Jeffrey Lane Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.
Jeffrey Lane Romero SEO tricks: Breeze is a caching plugin from the hosting provider Cloudways that allows web applications to increase speed through caching, HTML / CSS / Javascript minification and more. Through this plugin, I’ve been able to optimize sites to score much higher on PageSpeed Insights and GTMetrix (if you’re not familiar with these tools, I highly recommend research them and running your site through them).
Every business has different marketing needs and we understand that it is never possible to apply one blanketed approach to every client. From costly online media buys and complex SEO strategy to redesigning and rebranding a website altogether, every client has a unique set of marketing priorities. If you are managing marketing yourself, you know exactly how important each dollar of marketing spend is to the success of your business.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. “While there’s nothing wrong with ads, searchers are starting to feel claustrophobic when using Google search. Consumers are losing trust that the results are most relevant to them, and not who has paid the most for a better Google ranking,” said Kevin Geary, COO of Hamon Creative. “Given these changes, search engines like DuckDuckGo are becoming more and more appealing to the average searcher.” Discover extra info at Jeff Romero.