Obediah Ayton or the ascent of a family offices business leader
Obediah Ayton or the climb of a financial influencer? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton about what happens when a Family Office takes the VC model: Why Raise Money from Family Offices: The long-term nature of their capital. Family offices have private capital to be preserved across generations, unlike venture capital firms which have contractually short term horizons. Strong alignment of the founder with the entrepreneur. Owing to the entrepreneurial DNA of the founders of most family offices, younger, more inexperienced entrepreneurs stand to benefit tremendously from the insights and connections of the family. This functions much like a successful venture capital fund but without the ego and aggressive nature to perform substantial returns.
For years, family offices of wealthy dynasties have invested in bonds and shares. However, the next generation of family offices in looking to invest in alternative funds, technology solutions and fast-growth start-ups. Traditionally, family office investment strategies have focused on public bond, equity markets and alternative investments, such as hedge funds and real estate. However, these investments are no longer providing the returns they used to, and we see heightened enthusiasm for direct investment in businesses in order to increase return. There is a real opportunity here to develop mutually beneficial relationships between family offices, new funds and SMEs.
Obediah Ayton on how to raise money from family offices: Not to do: Don’t pitch them without understanding their goals and objectives. Don’t brag about your track record or accomplishments. Don’t interrupt them in the middle of a conversation. Don’t be aggressive. To Finish: Do exactly what you say you are going to do. Meet for coffee or at their office in order for you to understand their goals and objectives better. Respect their privacy and don’t share any information about them with anybody else. Feel free to reach out and speak soon.
Obediah Ayton Family Trust organizes golf networking events. Ayton Family Golf Networking is an opportunity for keen golfers and high level business men and women to connect over organised round tables and a round of golf. Who will be there? Business Owners, Family Offices, Private Investment Companies, International Business Moguls, Sovereign Wealth Funds, Entrepreneurs & industry professionals from across the UK. Why participate? The Ayton Family brings together the world’s leading experts geared toward identifying actionable strategies for generating returns in a low-rate, high volatility market. Facilitated by the Ayton family office, the golf day will provide a full day of private peer-to-peer conversation, networking and cross-border thought leadership designed to make you think about what to look out for and how to work together. Playing golf: Our attendees are business owners with one common goal; building new business opportunities and playing more golf. Members range from entrepreneurs to multinational billion dollar businesses.
Obediah Ayton on the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Sustainable investing will remain a core trend in the foreseeable future thanks to 85% of all sustainable investments meeting or exceeding investor’s expectations in the past year. When considering these types of investments, family office executives need to ask themselves whether their office has established its purpose within the greater scope of impact and sustainable causes and set clear objectives accordingly.
Right now is a great time to build close relationships with Family Offices for future capital raises! To capitalize on this favorable change in the tide, it would be worthwhile to (re)start your outreach to this notoriously hidden family wealth. Just because the offices are hidden does not mean they are unreachable. The relationships with single and multi family offices can be cultivated through diligent, persistent, and intelligent outreach. Below are a few methods to begin your family office outreach: Have a Proactive and Diversified Outreach: The most effective outreach strategy requires both persistent and proactive outreach. Even for the specialized Family Offices Group, building relationships still requires a variety of different channels and techniques. Currently, you can use a variety of tactics — probably around 30 different strategies — to attract family offices. Speak at conferences, writing articles, publish newsletters, maintain a website, run an association, offer a training platform — and that is just the tip of the iceberg. Read extra information on Obediah Ayton.