Wellness content marketing guides by contentago.com
Recommended health & wellness content providers and marketing advices? What Is Customer Journey? Next, you need to identify which stage the customer is in when they are coming to particular pages on your website or which content they are interacting with. Depending on the segments, you need to build content that helps create awareness, provides a value proposition and gets the right information across to the customer to convert the lead to a customer. Awareness: In this stage, the goal is to attract customers to your products or services. Since this is the first stage, the customer needs to be provided with specific, engaging, educational information when they want to know more.
Today, most healthcare content is written for medical professionals and doctors, which is not something that a layman can easily connect to. The biggest challenge in healthcare content marketing is to create content for the patients, using less of the industry jargons and more explanatory content. Humanize your content by understanding your target audience and writing accordingly. This is especially important when it comes to optimization. Most SEO efforts use keywords like top orthopaedic when the patients’ searches are focused on their issues, like hip or back pain, muscle tear, joint pains, etc. Unless you use the keywords and phrases that the patients are looking for, the chances of your content being showcased in the top search results are limited. See more information on health & wellness content writers.
Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts. Still, even a single backlink from an authoritative blog will greatly benefit your SEO. They make your content more discoverable and indexable to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.
When it comes to losing weight, there are two paths – exercise or diet. A combination of the two promises to give the best results. Help your readers find the ideal amount of exercise and the best diet for their needs. With a plethora of diets in the market and each promising to deliver quick and lasting results, it is easy to get confused. Guide your readers so that they can identify the diet that works best for them. Fitness trackers are here to stay and every fitness enthusiast has one. You can create blog posts that guide your readers in selecting the right model and even compare a few models.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce brands, content marketing to aid health & wellness brands stand out from the crowd. Use our convenient dashboard to request any blog posts, whenever you need them. Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. Find additional info at https://contentago.com/.