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This means for most businesses, it’s becoming ever more challenging to run a profitable business and meet return on ad spend (ROAS) targets; their expected ROI from their digital marketing efforts is not necessarily happening as fast as advertisers would like, or in ways they expect. Align Your Digital Marketing Strategy with Your Business Goals: Your digital marketing strategy must reflect your business strategy, as well as both your short-term and long-term goals. Hence, the are a few considerations to make when either getting started in your digital marketing campaigns or when planning to scale up. If you are a well-established brand, you probably already benefit from a reasonable degree of brand awareness. Chances are, you have successfully built up a customer base and have collected plenty of data in the process, so you know your audiences well and are more easily able to target new and existing customers. These historical data points will help you gain insights into what has worked for you traditionally and build on your strategy moving forward.
How to Use Traffic Campaigns to Get High-Quality Social Media Traffic? You need social media traffic. And acquisition costs are generally justifiable if you set up your campaigns correctly. Creating highly targeted ads helps you do it. Social media platforms like Facebook and Instagram allow you to show your ads or boosted posts to a very select audience. Increase revenue with done-for-you marketing; Custom marketing strategy backed by data and results; affordable marketing services with no long-term contract.
Since Instagram started to hide likes, it’s harder to gauge what content performs best. While you can see how many likes your posts get, your followers can’t, so there’s no bias in getting a double-tap on a post just because it looks like a popular content. Today brands need to look further into their performance metrics and track comments, saves, Instagram Stories views, shares, and even DMs to understand how their content performed.
Focus on Making Killer Videos: YouTube is a powerful tool. In fact, more than 400 hours of video get uploaded to YouTube every minute. The truth is, most of the videos are painful to watch. Not only that. They are boring and of poor quality. Want your videos to stand out from the crowd? Focus on making killer YouTube videos. How? Pro Tip: Start by investing in quality equipment. This does not mean high-end video and sound equipment. We recommend you start with budget-friendly equipment. For instance, buy a budget camera with a tripod. You can also use your smartphone if it has enough memory. When it comes to lighting, make sure it’s bright enough for you to be visible on camera.
Develop your strategy based on your findings. Define what your content will be, what platforms it will be distributed on, and how it will vary between platforms. Figure out smaller details at this stage too, like your client’s tone and voice on social media (either what it currently is or what it should be), along with design and style elements. Always be sure you’re staying true to your company or client’s brand by consulting with existing materials like mission statements, guides, or brand books. See more info at https://realtrafficsource.com/.