Smart forms digital marketing agency in Winnipeg, Canada
Looking for a digital marketing company in Canada offering white papers ? We have excellent news for you! We will discuss about the latest marketing methods in 2020 and also introduce you to one of the leading digital marketing agencies in Winnipeg.
If you’ve ever created a buyer persona, you’re already familiar with personalization. 90% of the U.S. population found personalized marketing content very or somewhat appealing in 2017, with only 4% saying it was not very or not at all appealing. According to Forbes, 44% of consumers say they are likely to buy from a company again after a personalized shopping experience. The key differentiator between programmatic and traditional advertising is that programmatic can occur in real time. This puts more power in the hands of the advertiser. Potentially, even small advertisers can leverage programmatic advertising for maximum ROI. But it’s precisely how they use this power that determines whether advertisers are successful. Programmatic advertising relies on a combination of automation, big data, and technical expertise. You still need human capital to do it, which not every business has. In its current form, it’s a better option for brands with mass-market appeal than those with niche appeal. Nonetheless, with programmatic ads taking over digital display advertising, it’s a trend to keep tabs on.
Ultimately, it is the business, marketing, and brand development strategies which drive the growth of a business, so it is important to have a sound marketing strategy and branding in place before working on the digital tactics. Otherwise, it’s likely your hard work on the digital tactics will be wasted if they are directed at the wrong audience and your value proposition isn’t strong enough. The key trend here is the way digital technologies and media offer the opportunities for digital disruption. Yet digital marketing is not always used as a disruptor. As I discuss in my Digital Marketing: Strategy, Implementation and Practice book, digital marketing is more often used for market penetration than new product or market development (these are the classic Ansoff growth strategies). To give you a benchmark, this new CMO Survey research from Duke University Fuqua Business School, Deloitte and the American Marketing Association based on the views of Chief Marketing Officers (CMOs) in large US organizations is useful. It’s interesting since it translates the theory of Ansoff into practice, showing how businesses are mainly investing, but other strategies are significant.
According to Techgrabyte: “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.” Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:
If you have been struggling with social media strategy, management, or advertising we can help. Being a global company, we have sales and service representatives available 24 hours Monday to Friday to answer all your Pre Sales or Support questions. Read extra info on Winnipeg Digital Marketing. Our plethora of services is proffered to Our Clients through our dedicated team of professionals who work in line with your requirements and deadlines. We understand the importance of timely delivery of your projects and therefore, at Inventive Web Track, we ensure you than you will never suffer on deadlines and quality of the work.